Marketing can be overwhelming especially if you have a small business with a small budget. Not everyone launching a business today will have lots of funds for marketing. Even with limited funds you can have your business up and running. In fact, most people that have a high bank balance rarely dump all their money into marketing.
What matters in most cases is the strategy and the tactics you have. In this post, we will outline for you low-budget strategies that you can use to grow your business. Are you ready to know them, let’s start?
Create marketing videos
You don’t have to throw away lots of money to create video content. You can do this without hiring a video professional. All you need is to use a smartphone to record your videos. What you need to do is to have a decent camera and microphone. Those are the only expenses you need to advertise your business. The videos you create will generate a higher conversion rate and click-through rates.
Reports state that 80% of global internet traffic will come from video. That means, nearly half of the customers will browse video content to find products and services before they do something. Customers are curious people who will want to know how something works in real life before they spend any money on it. That said, ensure to incorporate videos into your marketing strategy.
Create High-Quality Content
This tactic is obvious yet so many businesses don’t do well. A lot of businesses create sub-par content. Creating great content is free and it is something you can do yourself. You don’t need to hire a great copywriter to create content for you. You can hire one once your business has grown.
When planning to create content sticks to topics that you can write comfortably. For instance, you can create lists or best practices posts that are related to your industry. Publishing high-quality content is one way of educating your audience about your products and services. Most importantly, you will be addressing pressing questions and concerns your customers have.
Be Active on Instagram
The best channel for marketing your business is Instagram because it has 500 million daily active users. You can post your content on Instagram and have your customers follow you. Unlike blog content which will take time to write, Instagram needs your pictures only.
The only thing you need to do is to write captions to drive engagement. The number of businesses using Instagram in the UK to promote their business has surpassed those using Twitter. In other words, Instagram is here to stay and the best channel to promote your business on a low budget.
Let’s face it. You don’t need to break the bank to market your product. You can start advertising cheaply today. The more tactics and strategies you use, the more your product or service becomes popular. With all these tactics we have shared we believe you will be in a position to market your business without spending a fortune.